Friday, August 14, 2009
Trovata. Fashion design. California.
Ok so I shit the bed on Trovata's spring 09 collection... better late than never.
Fall 2009.
Trovata's story: During their senior year of college in 2002, friends Jeff Halmos, John Whitledge, Sam Shipley, and Josia Lamberto-Egan launched their first Trovata collection, only men’s wear. They made their NY runway debut 3 years later, introducing women’s apparel as well. That same year, Lamberto-Egan left the label and Shipley and Halmos departed to forge their own label. Since then, Whitledge has carried the label solo, and done a damn good job of it.