There is one thing the Olympics have taught me. Even small market guys can get big time pub.
Bob McClaren (Deron's agent) has taught Deron how to become a superstar in a small market....see below
"If you have an opportunity to be in a commercial with Kobe, Lebron, Dwight and CP3..do it. Even if you have to hold a damn banjo."
"Get in photo shoots with current world icons. Even the goofy looking ones."
"Always stand next to Lebron and you will be in at least three times as many publications as you would by yourself."
"If the best NBA players in the world are standing for a picture with Coach K? Put your arm around him like he's your father-in-law...even if CP3 gives you the evil eye."
"When posing for photos with CP3...always position yourself in front of him. No matter what."
"When the team gathers around should-be-Gold-Medal winner Doug Collins to put a Gold medal around his neck, make sure you give him your medal so you look unselfish and respectful to those Olympians who went before you."
(This is my favorite picture by the way.)
So there you go. If you are a young potential superstar but stuck in a small market town, just hook up with Bob McClaren and watch what he can do to your career.
